At Aurum, color is not just a visual—it’s an emotion, a memory, a story.

Raag Rang is our heartfelt celebration of India’s endless palette, where every shade carries the spirit of festivals, traditions, and timeless beauty.

In this collection, you’ll find the vibrant warmth of saffron, the serenity of ocean blues, the purity of ivory, the opulence of emerald greens, and the passion of deep crimson. Each hue sings its own melody, coming together like a symphony of heritage woven into luxurious fabrics.

Raag Rang is crafted for the modern woman who treasures her roots and wears her colors like a crown—boldly, proudly, beautifully.

Raag Rang — literally translating to "the melody of colors" — is our homage to India’s soul, where every hue holds centuries of stories, celebrations, and dreams.

This collection is a vivid tapestry of handpicked shades, each thoughtfully crafted to echo a sentiment:

crimson, reminiscent of wedding vows and festive fervor.

indigo, like twilight skies over ancient temples.

emerald, symbolizing prosperity and rebirth.

saffron, carrying the spirit of devotion and courage.

ivory and pearl, reflecting the simplicity of untouched traditions.

sunlit yellows and floral pinks, celebrating life’s everyday festivities.

Every fabric in Raag Rang is more than a garment—it’s an artwork, woven with emotion, textured with culture, and alive with the melodies of tradition.

Each piece invites you to not just wear color, but to feel it, to celebrate it, to live in it.

Whether you're adorning yourself for a sacred ritual, a joyous festival, or a special gathering with loved ones, Raag Rang offers you a wardrobe that transcends fashion—it connects you to the heritage that lives within your spirit.

In India, colors are far more than just visual delights — they are memories, they are emotions, they are living traditions. At Aurum, we sought to capture this soulfulness in Raag Rang, a collection that brings together emotion, tradition, and color into a single, harmonious weave.

Each piece in Raag Rang is a quiet storyteller.

The bold reds echo the fierce spirit of love and new beginnings.

The deep blues hum the calmness of ancient waters and endless skies.

The rich greens dance with the vitality of life, prosperity, and hope.

The serene ivories and soft golds carry the whispers of timeless grace.

Through every thread, through every hue, we invite you to relive those moments where tradition meets the heart — weddings steeped in rituals, festivals bursting with color, afternoon gatherings under golden sun, and stolen moments of reflection wrapped in your heritage.

Raag Rang is not just a celebration of color — it’s a celebration of life.

It’s about wearing your roots proudly, while embracing the elegance and versatility of today’s woman.

In our world, color weaves stories, tradition stitches emotions, and heritage breathes through every fold of fabric.